Tips for Local Businesses to Promote Themselves Online
The National Lockdown in March saw a change in people shopping local and supporting independent businesses, excluding online shopping. People are sharing on social media to ‘take the pledge and shop local’. Businesses should take advantage of this shift in seasonal demand and increase their online presence for shoppers who support the local economy.
our top techniques which local businesses can utilize to boost their sales and cash are mentioned below:
Build A Localised Google Search Ad Campaign
With Google Search Ads you can reach people in your targeted area in search of the products and services campaign. This helps in driving traffic to your website, bring footfall into your store, and boost sales.
There are two ways to target your Google Search Campaigns locally: Keywords and Location.
Include your target areas in and around your targeted place in your Keywords which is a good place to start, then you will come to know that the ads will be shown to people who are actively looking for your product or service in your target area.
You can also use and You can define the radius of your targeted area by using the Location feature when building your Google Ad and select your desired locations on a map. This means your Ads will only be reached to people within that area and will exclude people outside of that area. You could choose to focus on the specific area and surrounding areas and exclude areas that are possibly too far away for you to cater for.
Make sure to define the areas of the target in your campaigns. Don’t be too specific about the areas of your ads to be published, and also not too broad where your ads are not showing to your target audience (which can be costly).
Google Ads have to reach the right targeted people.
Note: Your target audience might not always be in the same place based on your business.
Encourage Local Shoppers to Promote Your Business Through Social Media
Buyers do most of the marketing with this is a simple but effective way of promoting your business and increasing social media engagement.
Since the National Lockdown, social media users are interested in creating awareness in shopping local and supporting independent businesses. Users are finally seeing the instant gratification and heightened engagement they receive from shopping and interacting with smaller businesses rather than larger, established businesses.
Ask the customers to share their newly bought product on social media, and to tag your business profile in their post and shop location. Personalized suitable hashtags can also be used for your brand or product for them to use.
The business will be marketed to their followers and by re-sharing their posts to your followers and engaging with your new customer. All of this engagement and promotion from one post! This technique works well on Instagram, but also effective on Facebook and Twitter as well.
How We Can Help
Tackling a marketing campaign as well as running an independent business can be intimidating and time-consuming, especially during the festive season.
We can work with you to build a 360° Marketing Package in order to increase awareness of your business, as well as engagement with your customers.
Our services include:
▪ Demonstrating web design
▪ Google Ad Campaigns
▪ High-ranking SEO content
▪ Content Creation and management of engagements in social media campaigns
Speak to us today to get your campaign started on time.
