Our Digital Marketing Courses

Advanced Digital Marketing Training - Classroom/Online @ 30,000/-

We feel an esteem pleasure of announcing the Digital Marketing Online/Offline training at Naxo Soft Solutions.

Below are the detailed discussions of the course.

This digital marketing course checks out on managing and setting strategies for a brand or a website. It provides deliberate conclusions on the optimisation of an organisation into a digital footprint so that it gains magnificent engagement with a successful audience.

In addition to providing a profound grip in Marketing, the course also experiences a wide variety of learning experiences, like group projects, that enables to grow personal as well as academic knowledge. Exploring a wide variety of modules, both in Marketing and in other subject areas, thereby giving you a hold on knowledge and marketing. We aspire that all the students should gain opportunities in real world experience, and this course is no exception.

In this module you will carry out market research projects with ‘live’ clients – that includes international brands, agencies, charities and local industries – in order to enhance professional consulting abilities and allow the theoretical knowledge to be applied to the real world.

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What We Provide

Web Introduction
  • Digital Marketing Overview
  • Website structure- WordPress website creation, Domain, Sub Domains, Hosting, Servers, CMS, Web Pages Creation
  • Basic html tags, Anchor, Images, Urls, Listing, Div, class
Google Adwords
  • Account creation, Billing methods and understanding the adwords structure
  • Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel
  • Campaign structuring ,Keyword research and identification,Landing page optimisation ,Ad format and ad copies adwords policies: Text format, Display format
  • Campaign Placement and targeting, Campaign Optimization: Geo-targeting , Bid Managements, time schedules ,Setting automated rule parameters
  • Targeted ads on Google display network,Dynamic Ads on search network, Remarketing techniques
  • Monitoring and Campaign tracking of performance, impression shares, shared library and reports
  • Search Ads- Remarketing list
  • Merchant center creation,Data feed creation,Merchant center adwords linking,Shopping ad creation.
  • Google Adwords Certification Assistance
SEO- On Page
  • Initial Site Analysis,Competition Analysis, Keyword Research, Keyword Density,Title/Description/Keyword/Other Meta Tags Development
  • Site (URL) Structure Analysis, Web Designing Basics, URL renaming/re-writing, Content Development Check,H1, H2, H3 Tags,Anchor Text
  • Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.
  • Understanding Cannibalisation, canonicalisation, International targeting, Multilingual targeting
SEO Off Page
  • Understanding links, anchors, follow nofollow
  • Google Mapping/Listing ,Press release news syndication,RSS (Really Simple Syndication) Local and regional search engine indexing
  • Forum Posting & Posting Free Classifieds,Yahoo Answer Link Building,
  • Article submissions, PR submissions, Guest Blogging, Commenting
Social Media
  • Facebook- Facebook for business, Opengraph, Page creation, content strategy, hashtags,facebook applications, paid advertisements, Remarketing, Analytics
  • Twitter- Understanding twitter for business, Page creation hashtags, discover, cards, strategies to add followers, Marketing and tools, Analytics. Paid campaign
  • Youtube- Channel creation, video promotion, increase viewership, annotations, cards.
  • Linkedin- Content strategies, paid promotion
  • Instagram- Content, Paid ads
Email-marketing
  • Mail servers working
  • Introducing the terms - Hard Bounce, Soft Bounce, Open rate, inbox , spam
  • Mail Chimp Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Automation.
  • Inbound marketing concepts using mail services, customer bucket creation and content customisation
Google Analytics And Tag Manager
  • Google Tag Manager set up.
  • Google analytics setup, and understanding.
  • Goal settings, creating channels, dimensions and metrics.
  • Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions.
  • Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.
Video Optimisation
  • Youtube channel Creation, Understanding annotations, cards, navigation within youtube channel, Increasing Views, Increase ranking search
  • Linking to adwords Account
  • Promoting video ads on youtube, Formats,Cost ,targeting, Analytics
Social Media Analytics
  • social media metrics, real time customer targeting, sentiment analysis, competitor tracking, hootsuite
Eligibility
  • Digital Marketing Course would become beneficial for – Fresher Graduates / Fresher Post Graduates / Final year marketing postgraduates who have not yet found a campus job.
  • Stuck in door to door sales job / Working Experts/ Entrepreneurs / business owners –in thought of growing job opportunities / business opportunities in internet marketing , digital marketing and social media. A must gain skill for Entrepreneurs, as it gives them enough understanding on their spend.
Duration
  • This is a 45 days training and a free 3 months internship program depending on the batch you are a part of . Weekend batches typically take about 3.5 month and weekdays batches are about 3 months.
CRO- Conversion Rate Optimisation
  • Conversion rate optimisation strategy and tools.
Content Creation
  • Content Creation: Video creation tools, Comic strip creation, Creating Infographics, image creation, access to paid platforms.
Ad Servers-Display
  • Online advertising ecosystem, adnetworks, publishers,ad servers, adexchange servers.
  • Ad server installation and basics..
  • Implementing display banner, understanding and implementing banner adcodes
  • Learning setting like geotargeting, frequency capping, pixel tracking, conversions
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